INFLUENCER MARKETING

It is a marketing strategy by an Influencer to create brand awareness, traffic on the website and
increase product sales. Now you wonder who this Influencer is and where to find them. So, an
Influencer is a person able to affect, motivate and influence a group of people in a specific
niche. Top influencers are trusted by their followers for their advice.
Most of the influencers are available on different social media networks. We have specialized
influencers on YouTube, Instagram, Facebook, Quora, Pinterest, and Blogs. Influencer
marketing can be achieved online through the above social networking sites.
Influencer marketing is ten times more effective than new customer acquisition and online brand
awareness. We can find influencers based on our niche, location & platform. The cost of
influencer marketing can range from a few hundred dollars to millions of dollars.
This article will explain everything you want to know about influencer marketing strategy.
Why Influencer Marketing?
Relevance: The Influencer chosen for marketing has similar brand equity. If you want to promote
any product, you should seek an influencer already engaged in that field. This allows him to be
familiar with the problems and solutions to make it more simple.
Communication: Influencers with good communication skills have a remarkable ability to
influence others. In this way, people will be easily affected to adopt the product or services you
want to sell.
Connections: Influencers must be connected to people on a large scale. For example, you
should choose a big channel with many viewers rather than a small-medium. This will ensure a
large audience sees and knows about your product at a particular time.
Reputation: Reputation of the Influencer plays a very crucial role. Highly respected Influencers
help small businesses succeed and provide recognition.
Cost-effective: Publishing ads on different web pages, banners, and television are too
expensive. The solution to this problem is to provide a platform for people to freely come and
receive information about the product via the Influencer. Hence it is a cheaper medium.
How to use influencer marketing for your business?
Influencer Marketing is an essential tool from small businesses to large MNCs such as BMW.
Influencer Marketing is now everywhere. They profoundly impact our subconscious minds and
can affect sales worldwide. According to a survey, 60% of consumers have been influenced by a
social media post before shopping. Now, using it includes various steps which need to be
appropriately followed.
Finding the Influencer
This is the first step in finding the Influencer by observing, asking people, and researching the
most relevant Influencer for your work.
Analysis of background
Depth analysis of the Influencer is necessary to hire him. We need to research his work
experience, active followers, engagement rate, CTR, demographic details, etc. Most importantly,
checking whether he was involved in any illegal or socially unaccepted activities, as it’ll affect
your business reputation in the market.
Establishing contact
Establishing contact with Influencer is done after finding and analyzing. It would be best if you
connected with them to make it work. Many of them get approached very often. So it would help
if you stood apart to draw his attention. Contact can be mediated through emails, calling, video
conference, messages, etc.
Give information
Now provide all the necessary information you want him to know. Let him know deeply about
your brand. Most importantly, tell about the population that needs to be targeted depending on
the product as toys are not captivating for college students.
Providing resources
Now provide all the resources you want to use in promotion. These resources could be photos,
tags lines, videos, and so on. Keep in touch with the Influencer and guide him as needed.
Best Influencer marketing strategies
1. Find the people who influence you and get in touch with them.
The easiest way to find influential people is through social media. Search by topic to see
conversations being had and who is speaking up. Follow influential people and see who they
follow. Regular discussions about your industry are encouraged (e.g., #ppcchat on Twitter every
week).
2. Set up a budget and a management plan.
Once you know how much influencers should be paid, it is time to set your budget. You should
also consider the time required to plan, execute and review your influencer program. A
successful influencer marketing campaign cannot be done in a one-time-only fashion. Monitor
and follow-up are essential.
3. Dominate Your Niche
It would help if you were an authority to lead your field. You can’t just know a lot about many
subjects. You need to focus on a single area and make it your own.
4. Influence Influencers
Many people believe that to be an influential and well-respected figure in their field, one must
reach as many people as possible. However, things can get more complicated. Influencer
marketing does not mean gaining a lot of people. It’s about going to the right people.
5. Building Brand Awareness
Influencers will make your brand known to thousands of people. Because they are learning
about your brand through someone they trust, they will be more likely to follow your social
media accounts or learn about your company.
6. Be authentic, accessible, and responsive
A positive image of accessibility can make a big difference in improving your standing and
visibility in your field. Social media is a powerful tool for influencer marketing. However, it’s
important to remember to include the social aspect of social media. Be active in the community
and interact with your followers.
Conclusion
In today’s highly competitive market, influencer marketing is a powerful tool. There is no single
approach to influencer marketing that works for everyone. It is essential to try new things to find
out what works and doesn’t work for your niche

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